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Test Bank for Contemporary Marketing, 16th Edition Louis E. Boone Test Bank for Contemporary Marketing, 16th Edition Louis E. Boone all chapters Digital Instant Download Description Test Bank for Contemporary Marketing, 16th Edition Louis E. Boone Table of Content 1. Marketing: The Art and Science of Satisfying Customers.2. Strategic Planning in Contemporary Marketing.3. The Marketing Environment, Ethics, and Social Responsibility.4. Social Media: Living in the Connected World.5. E-Business: Managing the Customer Experience.6. Consumer Behavior.7. Business-to-Business (B2B) Marketing.8. Global Marketing.9. Market Segmentation, Targeting, and Positioning.10. Marketing Research and Sales Forecasting.11. Relationship Marketing and Customer Relationship Management (CRM).12. Product and Service Strategies.13. Developing and Managing Brand and Product Categories.14. Marketing Channels and Supply Chain Management.15. Retailers, Wholesalers, and Direct Marketers.16. Integrated Marketing Communications, Advertising, and Public Relations.17. Personal Selling and Sales Promotion.18. Pricing Concepts.19. Pricing Strategies.Appendix A: Developing an Effective Marketing Plan.Appendix B: Financial Analysis in Marketing. Free Sample Download
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Test Bank for Consumer Behavior, 11th Edition Leon Schiffman Test Bank for Consumer Behavior, 11th Edition Leon Schiffman all chapters Digital Instant Download Description Test Bank for Consumer Behavior, 11th Edition by Leon Schiffman Table of Content Chapter 1: Technology-Driven Consumer BehaviorChapter 2: Segmentation, Targeting, and PositioningChapter 3: Consumer Motivation and PersonalityChapter 4: Consumer PerceptionChapter 5: Consumer LearningChapter 6: Consumer Attitude Formation and ChangeChapter 7: Persuading ConsumersChapter 8: From Print and Broadcast Advertising to Social and Mobile MediaChapter 9: Reference Groups and Word-of-MouthChapter 10: The Family and Its Social StandingChapter 11: Culture’s Influence on Consumer BehaviorChapter 12: Subcultures and Consumer BehaviorChapter 13: Cross-Cultural Consumer Behavior: An International PerspectiveChapter 14: Consumer Decision-Making and Diffusion of InnovationsChapter 15: Marketing Ethics and Social ResponsibilityChapter 16: Consumer Research Free Sample Download
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Test Bank for Personal Finance, 5th Edition Jeff Madura Test Bank for Personal Finance, 5th Edition Jeff Madura all chapters Digital Instant Download Description Test Bank for Personal Finance, 5th Edition by Jeff Madura Table of Content 1. Overview of a Financial Plan2. Planning with Personal Financial Statements3. Applying Time Value Concepts4. Using Tax Concepts for Planning5. Banking and Interest Rates6. Managing Your Money7. Assessing and Securing Your Credit8. Managing Your Credit9. Personal Loans10. Purchasing and Financing a Home11. Auto and Homeowner’s Insurance12. Health and Disability Insurance13. Life Insurance14. Investing Fundamentals15. Investing in Stocks16. Investing in Bonds17. Investing in Mutual Funds18. Asset Allocation19. Retirement Planning20. Estate Planning21. Integrating the Components of a Financial Plan Free Sample Download
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Test Bank for International Financial Management, 12th Edition Jeff Madura Test Bank for International Financial Management, 12th Edition Jeff Madura all chapters Digital Instant Download Description Test Bank for International Financial Management, 12th Edition by Jeff Madura Table of Content 1. Multinational Financial Management: An Overview.2. International Flow of Funds.3. International Financial Markets.4. Exchange Rate Determination.5. Currency Derivatives.6. Government Influence on Exchange Rates.7. International Arbitrage and Interest Rate Parity.8. Relationships among Inflation, Interest Rates, and Exchange Rates.9. Forecasting Exchange Rates.10. Measuring Exposure to Exchange Rate Fluctuations.11. Managing Transaction Exposure.12. Managing Economic Exposure and Translation Exposure.13. Direct Foreign Investment.14. Multinational Capital Budgeting.15. International Corporate Governance and Control.16. Country Risk Analysis.17. Multinational Capital Structure and Cost of Capital.18. Long-Term Debt Financing.19. Financing International Trade.20. Short-Term Financing.21. International Cash Management. Free Sample Download
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Test Bank for Entrepreneurship and Effective Small Business Management, 11th Edition Norman M. Scarborough Test Bank for Entrepreneurship and Effective Small Business Management, 11th Edition Norman M. Scarborough all chapters Digital Instant Download Description Test Bank for Entrepreneurship and Effective Small Business Management, 11th Edition by Norman M. Scarborough Table of Content 1. Entrepreneurs: The Driving Force Behind Small Business2. Ethics and Social Responsibility: Doing the Right Thing3. Creativity and Innovation: Keys to Entrepreneurial Success4. Strategic Management and the Entrepreneur5. Choosing a Form of Ownership6. Franchising and the Entrepreneur7. Buying an Existing Business8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan9. Building a Bootstrap Marketing Plan10. Creative Use of Advertising and Promotion11. Pricing and Credit Strategies12. Global Marketing Strategies13. E-Commerce and Entrepreneurship14. Creating a Solid Financial Plan15. Managing Cash Flow16. Sources of Equity Financing17. Sources of Debt Financing18. Location, Layout, and Physical Facilities19. Supply Chain Management20. Managing Inventory21. Staffing and Leading a Growing Company22. Management Succession and Risk Management Strategies in the Family Business23. The Legal Environment: Business Law and Government Regulation Free Sample Download
