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Test Bank for Advertising IMC Principles and Practice, 10th Edition Sandra Moriarty Test Bank for Advertising IMC Principles and Practice, 10th Edition Sandra Moriarty all chapters Digital Instant Download Description Test Bank for Advertising IMC Principles and Practice, 10th Edition by Sandra Moriarty Table of Content Chapter 1: AdvertisingChapter 2: Brand CommunicationChapter 3: Brand Communication and SocietyChapter 4: How Brand Communication WorksChapter 5: Segmenting and Targeting the AudienceChapter 6: Strategic ResearchChapter 7: Strategic PlanningChapter 8: The Creative SideChapter 9: Promotional WritingChapter 10: Visual CommunicationChapter 11: Media BasicsChapter 12: Paid MediaChapter 13: Owned, Interactive, and Earned MediaChapter 14: Media Planning and NegotiationChapter 15: Public RelationsChapter 16: Direct ResponseChapter 17: PromotionsChapter 18: The Principles and Practice of IMCChapter 19: Evaluating IMC Effectiveness Free Sample Download
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Test Bank for Investments An Introduction, 11th Edition Herbert B. Mayo Test Bank for Investments An Introduction, 11th Edition Herbert B. Mayo all chapters Digital Instant Download Description Test Bank for Investments An Introduction, 11th Edition by Herbert B. Mayo Table of Content Chapter 1: An Introduction to Investments.Chapter 2: Securities Markets.Chapter 3: The Time Value of Money.Chapter 4: Financial Planning, Taxation and the Efficiency of Financial Markets.Chapter 5: Risk and Portfolio Management.Chapter 6: Investment Companies: Mutual Funds.Chapter 7: Closed-End Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs).Chapter 8: Stock.Chapter 9: The Valuation of Common Stock.Chapter 10: Investment Returns and Aggregate Measures of Stock Markets.Chapter 11: The Macroeconomic Environment for Investment Decisions.Chapter 12: Behavioral Finance and Technical Analysis.Chapter 13: The Bond Market.Chapter 14: The Valuation of Fixed-Income Securities.Chapter 15: Government Securities.Chapter 16: Convertible Bonds and Convertible Preferred Stock.Chapter 17: An Introduction to Options.Chapter 18: Option Valuation and Strategies.Chapter 19: Commodity and Financial Futures.Chapter 20: Financial Planning and Investing in an Efficient Market Context. Free Sample Download
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Test Bank for Quantitative Analysis for Management, 13th Edition Barry Render Test Bank for Quantitative Analysis for Management, 13th Edition Barry Render all chapters Digital Instant Download Description Test Bank for Quantitative Analysis for Management, 13th Edition by Barry Render Table of Content Chapter 1: Introduction to Quantitative AnalysisChapter 2: Probability Concepts and ApplicationsChapter 3: Decision AnalysisChapter 4: Regression ModelsChapter 5: ForecastingChapter 6: Inventory Control ModelsChapter 7: Linear Programming Models: Graphical and Computer MethodsChapter 8: Linear Programming ApplicationsChapter 9: Transportation, Assignment, and Network ModelsChapter 10: Integer Programming, Goal Programming, and Nonlinear ProgrammingChapter 11: Project ManagementChapter 12: Waiting Lines and Queuing Theory ModelsChapter 13: Simulation ModelingChapter 14: Markov AnalysisChapter 15: Statistical Quality ControlModules 1: Analytic Hierarchy ProcessModules 2: Dynamic ProgrammingModules 3: Decision Theory and the Normal DistributionModules 4: Game TheoryModules 5: Mathematical Tools: Determinants and MatricesModules 6: Calculus-Based OptimizationModules 7: Linear Programming: The Simplex MethodModules 8: Transportation, Assignment, and Network Algorithms Free Sample Download
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Test Bank for Contemporary Financial Management, 13th Edition R. Charles Moyer Test Bank for Contemporary Financial Management, 13th Edition R. Charles Moyer all chapters Digital Instant Download Description Test Bank for Contemporary Financial Management, 13th Edition by R. Charles Moyer Table of Content Chapter 1: The Role and Objective of Financial Management.Chapter 2: The Domestic and International Financial Marketplace.Chapter 3: Evaluation of Financial Performance.Chapter 4: Financial Planning and Forecasting.Chapter 5: The Time Value of Money.Chapter 6: Fixed Income Securities: Characteristics and Valuation.Chapter 7: Common Stock: Characteristics, Valuation, and Issuance.Chapter 8: Analysis of Risk and Return.Chapter 9: Capital Budgeting and Cash Flow Analysis.Chapter 10: Capital Budgeting: Decision Criteria and Real Option Considerations.Chapter 11: Capital Budgeting and Risk.Chapter 12: The Cost of Capital.Chapter 13: Capital Structure Concepts.Chapter 14: Capital Structure Management in Practice.Chapter 15: Dividend Policy.Chapter 16: Working Capital Policy and Short-Term Financing.Chapter 17: The Management of Cash and Marketable Securities.Chapter 18: The Management of Accounts Receivable and Inventories.Chapter 19: LEASE AND INTERMEDIATE-TERM FINANCING.Chapter 20: Financing with Derivatives.Chapter 21: Risk Management.Chapter 22: International Financial Management.Chapter 23: Corporate Restructuring.Appendix 5A: Continuous Compounding and Discounting.Appendix 10A: Mutually Exclusive Investments Having Unequal Lives.Appendix 14A: Breakeven Analysis.Appendix 20B: Bond Refunding Analysis. Free Sample Download
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Test Bank for Strategic Staffing, 3rd Edition Jean M. Phillips Test Bank for Strategic Staffing, 3rd Edition Jean M. Phillips all chapters Digital Instant Download Description Test Bank for Strategic Staffing, 3rd Edition by Jean M. Phillips Table of Content 1. Strategic Staffing2. Business and Staffing Strategies3. The Legal Context4. Strategic Job Analysis and Competency Modeling5. Forecasting and Planning6. Sourcing: Identifying Recruits7. Recruiting8. Measurement9. Assessing External Candidates10. Assessing Internal Candidates11. Choosing and Hiring Candidates12. Managing Workforce Flow13. Staffing System Evaluation and Technology Free Sample Download
