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Test Bank for International Marketing, 17th Edition, Philip Cateora, John Graham Mary Gilly Test Bank for International Marketing, 17th Edition, Philip Cateora, John Graham, Mary Gilly,You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual . Test bank may contains the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short answer, and free-response questions. Please download sample for your confidential. All orders are safe, secure and confidential.Table of Contents Part One An Overview 1 The Scope and Challenge of International Marketing 2 2 The Dynamic Environment of International Trade 28 Part Two The Cultural Environment of Global Markets 3 History and Geography: The Foundations of Culture 54 4 Cultural Dynamics in Assessing Global Markets 96 5 Culture, Management Style, and Business Systems 130 6 The Political Environment: A Critical Concern 170 7 The International Legal Environment: Playing By the Rules 198 Part Three Assessing Global Market Opportunities 8 Developing a Global Vision through Marketing Research 230 9 Economic Development and the Americas 262 10 Europe, Africa, and the Middle East 290 11 The Asia Pacific Region 316 Part Four Developing Global Marketing Strategies 12 Global Marketing Management: Planning and Organization 346 13 Products and Services for Consumers 374 14 Products and Services for Businesses 414 15 International Marketing Channels 442 16 Integrated Marketing Communications and International Advertising 478 17 Personal Selling and Sales Management 524 18 Pricing for International Markets 554 Part Five Implementing Global Marketing Strategies 19 Inventive Negotiations with International Customers, Partners, and Regulators 584 Part Six Supplementary Material THE COUNTRY NOTEBOOK—A Guide for Developing a Marketing Plan 613 Glossary 622 Photo Credits 631 Name Index 633 Subject Index 640 Download sample free sample download If you need more samples or complete documents, please contact online customer service！
