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Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Framework for Marketing Management, 5th Edition by Philip Kotler Table of Content Chapter 1: Defining Marketing for the 21st CenturyChapter 2: Developing Marketing Strategies and PlansChapter 3: Collecting Information and Forecasting DemandChapter 4: Creating Long-term Loyalty RelationshipsChapter 5: Analyzing Consumer MarketsChapter 6: Analyzing Business MarketsChapter 7: Identifying Market Segments and TargetsChapter 8: Creating Brand EquityChapter 9: Crafting the Brand Positioning and Competing EffectivelyChapter 10: Setting Product StrategyChapter 11: Designing and Managing ServicesChapter 12: Developing Pricing Strategies and ProgramsChapter 13: Designing and Managing Integrated Marketing ChannelsChapter 14: Managing Retailing, Wholesaling, and LogisticsChapter 15: Designing and Managing Integrated Marketing CommunicationsChapter 16: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public RelationsChapter 17: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal SellingChapter 18: Managing Marketing in the Global Economy Free Sample Download
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Test Bank for Global Marketing Management, 8th Edition Warren J. Keegan Test Bank for Global Marketing Management, 8th Edition Warren J. Keegan all chapters Digital Instant Download Description Test Bank for Global Marketing Management, 8th Edition by Warren J. Keegan Table of Content 1. Introduction to Global Marketing2. The Global Economic Environment3. The Political, Legal, and Regulatory Environments of Global Marketing4. The Global Cultural Environment5. Global Customers6. Global Marketing Information Systems and Research7. Segmentation, Targeting, and Positioning8. Global Entry and Expansion Strategies9. Competitive Analysis and Strategy10. Product Decisions11. Pricing Decisions12. Global Marketing Channels13. Global Integrated Marketing Communications14. Global Organization and Leadership: Managing the Global Marketing Effort15. Global Corporate Social Responsibility and Environmental Sustainability16. The Future of Global Marketing Free Sample Download
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Test Bank for Global Marketing, 9th Edition Warren J. Keegan Test Bank for Global Marketing, 9th Edition Warren J. Keegan all chapters Digital Instant Download Description Test Bank for Global Marketing, 9th Edition Warren J. Keegan Table of Content 1. Introduction to Global Marketing2. The Global Economic Environment3. The Global Trade Environment4. Social and Cultural Environments5. The Political, Legal, and Regulatory Environments6. Global Information Systems and Market Research7. Segmentation, Targeting, and Positioning8. Importing, Exporting, and Sourcing9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances10. Brand and Product Decisions in Global Marketing11. Pricing Decisions12. Global Marketing Channels and Physical Distribution13. Global Marketing Communications Decisions I: Advertising and Public Relations14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication15. Global Marketing and the Digital Revolution16. Strategic Elements of Competitive Advantage17. Leadership, Organization, and Corporate Social Responsibility Free Sample Download
