找到
25
篇与
Marketing
相关的结果
- 第 4 页
-
Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition George E. Belch Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition George E. Belch all chapters Digital Instant Download Description Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition by George E. Belch Table of Content Chapter One: An Introduction to Integrated Marketing CommunicationsChapter Two: The Role of IMC in the Marketing ProcessChapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsChapter Four: Perspectives on Consumer BehaviorChapter Five: The Communication ProcessChapter Six: Source, Message, and Channel FactorsChapter Seven: Establishing Objectives and Budgeting for the Promotional ProgramChapter Eight: Creative Strategy: Planning and DevelopmentChapter Nine: Creative Strategy: Implementation and EvaluationChapter Ten: Media Planning and StrategyChapter Eleven: Evaluation of Media: Television and RadioChapter Twelve: Evaluation of Print MediaChapter Thirteen: Support MediaChapter Fourteen: Direct MarketingChapter Fifteen: The Internet and Interactive MediaChapter Sixteen: Sales PromotionChapter Seventeen: Public Relations, Publicity, and Corporate AdvertisingChapter Eighteen: Measuring the Effectiveness of the Promotional ProgramChapter Nineteen: International Advertising and PromotionChapter Twenty: Regulation of Advertising and PromotionChapter Twenty One: Evaluating the Social, Ethical, and Economic Aspects of Advertising and PromotionChapter Twenty Two (Web): Personal Selling (online) Free Sample Download
-
Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition George E. Belch Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition George E. Belch all chapters Digital Instant Download Description Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition by George E. Belch Table of Content Chapter 1: An Introduction to Integrated Marketing CommunicationsChapter 2: The Role of IMC in the Marketing ProcessChapter 3: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsChapter 4: Perspectives on Consumer BehaviorChapter 5: The Communication ProcessChapter 6: Source, Message, and Channel FactorsChapter 7: Establishing Objectives and Budgeting for the Promotional ProgramChapter 8: Creative Strategy: Planning and DevelopmentChapter 9: Creative Strategy: Implementation and EvaluationChapter 10: Media Planning and StrategyChapter 11: Evaluation of Media: Television and RadioChapter 12: Evaluation of Media: Magazines and NewspapersChapter 13: Support MediaChapter 14: Direct MarketingChapter 15: The Internet: Digital and Social MediaChapter 16: Sales PromotionChapter 17: Public Relations, Publicity, and Corporate AdvertisingChapter 18: Measuring the Effectiveness of the Promotional ProgramChapter 19: International Advertising and PromotionChapter 20: Regulation of Advertising and PromotionChapter 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and PromotionChapter 22: Personal Selling (online) Free Sample Download
-
Test Bank for A Preface to Marketing Management, 14th Edition J. Paul Peter Test Bank for A Preface to Marketing Management, 14th Edition J. Paul Peter all chapters Digital Instant Download Description Test Bank for A Preface to Marketing Management, 14th Edition by J. Paul Peter Table of Content Chapter 1: Strategic Planning and the Marketing Management ProcessChapter 2: Marketing Research: Process and Systems for Decision MakingChapter 3: Consumer BehaviorChapter 4: Business, Government, and Institutional BuyingChapter 5: Market SegmentationChapter 6: Product and Brand StrategyChapter 7: New Product Planning and DevelopmentChapter 8: Integrated Marketing CommunicationsChapter 9: Personal Selling, Relationship Building, and Sales ManagementChapter 10: Distribution StrategyChapter 11: Pricing StrategyChapter 12: The Marketing of ServicesChapter 13: Global Marketing Free Sample Download
-
Test Bank for Framework for Marketing Management, 6th Edition Philip Kotler Test Bank for Framework for Marketing Management, 6th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Framework for Marketing Management, 6th Edition by Philip Kotler Table of Content 1.Defining Marketing for the New Realities2.Developing and Implementing Marketing Strategies and Plans3.Capturing Marketing Insights and Forecasting Demand4.Creating Long-term Loyalty Relationships5. Analyzing Consumer and Business Markets6.Identifying Market Segments and Targets7.Crafting the Brand Positioning8.Creating Brand Equity and Driving Growth9. Setting Product Strategy and Introducing New Offerings10. Designing and Managing Services11. Developing Pricing Strategies and Programs12. Designing and Managing Integrated Marketing Channels13. Managing Retailing, Wholesaling, and Logistics14. Designing and Managing Integrated Marketing Communications15. Managing Digital Communications16. Managing Mass Communications17. Managing Personal Communications18. Conducting Marketing Responsibly in the Global Economy Free Sample Download
-
Test Bank for Marketing 2018, 19th Edition William M. Pride Test Bank for Marketing 2018, 19th Edition William M. Pride all chapters Digital Instant Download Description Test Bank for Marketing 2018, 19th Edition by William M. Pride Table of Content 1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.5. Marketing Research and Information Systems.6. Target Markets: Segmentation and Evaluation.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.11. Product Concepts, Branding, and Packaging.12. Developing and Managing Products.13. Services Marketing.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing, and Wholesaling.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.19. Pricing Concepts.20. Setting Prices. Free Sample Download
