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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition Kenneth E. Clow Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition Kenneth E. Clow all chapters Digital Instant Download Description Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition by Kenneth E. Clow Table of Content 1. Integrated Marketing Communications2. Brand Management3. Buyer Behaviors4. The IMC Planning Process5. Advertising Campaign Management6. Advertising Design7. Traditional Media Channels8. Digital and Alternative9. Social Media10. Alternative Marketing11. Database and Direct Response Marketing and Personal Selling12. Sales Promotion13. Public Relations and Sponsorship Programs14. Relations and Ethical Concerns15. Evaluating an Integrated Marketing Program Free Sample Download
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Test Bank for Consumer Behavior Buying, Having, and Being, 12th Edition Michael R. Solomon Test Bank for Consumer Behavior Buying, Having, and Being, 12th Edition Michael R. Solomon all chapters Digital Instant Download Description Test Bank for Consumer Behavior Buying, Having, and Being, 12th Edition by Michael R. Solomon Table of Content 1. Buying, Having, and Being: An Introduction to Consumer Behavior2. Consumer and Social Well-Being3. Perception4. Learning and Memory5. Motivation and Affect6. The Self: Mind, Gender, and Body7. Personality, Lifestyles, and Values8. Attitudes and Persuasive Communications9. Decision Making10. Buying, Using, and Disposing11. Groups and Social Media12. Income and Social Class13. Subcultures14. Culture Free Sample Download
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Test Bank for Marketing Management, 15th Edition Philip Kotler Test Bank for Marketing Management, 15th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Marketing Management, 15th Edition by Philip Kotler Table of Content 1. Defining Marketing for the New Realities2. Developing Marketing Strategies and Plans3. Collecting Information and Forecasting Demand4. Conducting Marketing Research5. Creating Long-term Loyalty Relationships6. Analyzing Consumer Markets7. Analyzing Business Markets8. Tapping into Global Markets9. Identifying Market Segments and Targets10. Crafting the Brand Positioning11. Creating Brand Equity12. Meeting Competition and Driving Growth13. Setting Product Strategy14. Designing and Managing Services15. Introducing New Market Offerings16. Developing Pricing Strategies and Programs17. Designing and Managing Integrated Marketing Channels18. Managing Retailing, Wholesaling, and Logistics19. Designing and Managing Integrated Marketing Communications20. Managing Digital Communications: Online, Social Media and Mobile Marketing21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling23. Conducting Marketing Responsibly for Long-Term Success Free Sample Download
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Test Bank for Marketing An Introduction, 13th Edition Gary Armstrong Test Bank for Marketing An Introduction, 13th Edition Gary Armstrong all chapters Digital Instant Download Description Test Bank for Marketing An Introduction, 13th Edition Gary Armstrong Table of Content 1. Marketing Creating Customer Value and Engagement2. Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships3. Analyzing the Marketing Environment4. Managing Marketing Information to Gain Customer Insights5. Understanding Consumer and Business Buyer Behavior6. Customer Value-Driven Marketing Strategy Creating Value for Target Customers7. Product, Services, and Brands Building Customer Value8. Developing New Products and Managing the Product Life Cycle9. Pricing Understanding and Capturing Customer Value10. Marketing Channels Delivering Customer Value11. Retailing and Wholesaling12. Engaging Customers and Communicating Customer Value Advertising and Public Relations13. Personal Selling and Sales Promotion14. Direct, Online, Social Media, and Mobile Marketing15. The Global Marketplace16. Sustainable Marketing Social Responsibility and Ethics Free Sample Download
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Test Bank for Advertising IMC Principles and Practice, 10th Edition Sandra Moriarty Test Bank for Advertising IMC Principles and Practice, 10th Edition Sandra Moriarty all chapters Digital Instant Download Description Test Bank for Advertising IMC Principles and Practice, 10th Edition by Sandra Moriarty Table of Content Chapter 1: AdvertisingChapter 2: Brand CommunicationChapter 3: Brand Communication and SocietyChapter 4: How Brand Communication WorksChapter 5: Segmenting and Targeting the AudienceChapter 6: Strategic ResearchChapter 7: Strategic PlanningChapter 8: The Creative SideChapter 9: Promotional WritingChapter 10: Visual CommunicationChapter 11: Media BasicsChapter 12: Paid MediaChapter 13: Owned, Interactive, and Earned MediaChapter 14: Media Planning and NegotiationChapter 15: Public RelationsChapter 16: Direct ResponseChapter 17: PromotionsChapter 18: The Principles and Practice of IMCChapter 19: Evaluating IMC Effectiveness Free Sample Download
