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Solution Manual for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition Kenneth E. Clow Solution Manual for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition Kenneth E. Clow all chapters Digital Instant Download Description Solution Manual for Integrated Advertising, Promotion, and Marketing Communications, 7th Edition by Kenneth E. Clow Table of Content 1. Integrated Marketing Communications2. Brand Management3. Buyer Behaviors4. The IMC Planning Process5. Advertising Campaign Management6. Advertising Design7. Traditional Media Channels8. Digital and Alternative9. Social Media10. Alternative Marketing11. Database and Direct Response Marketing and Personal Selling12. Sales Promotion13. Public Relations and Sponsorship Programs14. Relations and Ethical Concerns15. Evaluating an Integrated Marketing Program Free Sample Download
