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Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition George E. Belch Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition George E. Belch all chapters Digital Instant Download Description Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 9th Edition by George E. Belch Table of Content Chapter One: An Introduction to Integrated Marketing CommunicationsChapter Two: The Role of IMC in the Marketing ProcessChapter Three: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsChapter Four: Perspectives on Consumer BehaviorChapter Five: The Communication ProcessChapter Six: Source, Message, and Channel FactorsChapter Seven: Establishing Objectives and Budgeting for the Promotional ProgramChapter Eight: Creative Strategy: Planning and DevelopmentChapter Nine: Creative Strategy: Implementation and EvaluationChapter Ten: Media Planning and StrategyChapter Eleven: Evaluation of Media: Television and RadioChapter Twelve: Evaluation of Print MediaChapter Thirteen: Support MediaChapter Fourteen: Direct MarketingChapter Fifteen: The Internet and Interactive MediaChapter Sixteen: Sales PromotionChapter Seventeen: Public Relations, Publicity, and Corporate AdvertisingChapter Eighteen: Measuring the Effectiveness of the Promotional ProgramChapter Nineteen: International Advertising and PromotionChapter Twenty: Regulation of Advertising and PromotionChapter Twenty One: Evaluating the Social, Ethical, and Economic Aspects of Advertising and PromotionChapter Twenty Two (Web): Personal Selling (online) Free Sample Download
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Test Bank for Fundamentals of Futures and Options Markets, 9th Edition John C. Hull Test Bank for Fundamentals of Futures and Options Markets, 9th Edition John C. Hull all chapters Digital Instant Download Description Test Bank for Fundamentals of Futures and Options Markets, 9th Edition by John C. Hull Table of Content 1. Introduction2. Futures markets and central counterparties3. Hedging strategies using futures4. Interest rates5. Determination of forward and futures prices6. Interest rate futures7. Swaps8. Securitization and the credit crisis of 20079. Mechanics of options markets10. Properties of stock options11. Trading strategies involving options12. Introduction to binomial trees13. Valuing stock options: the Black–Scholes–Merton model14. Employee stock options15. Options on stock indices and currencies16. Futures options and Black’s model17. The Greek letters18. Binomial trees in practice19. Volatility smiles20. Value at risk and expected shortfall21. Interest rate options22. Exotic options and other nonstandard products23. Credit derivatives24. Weather, energy, and insurance derivatives Free Sample Download
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Test Bank for Options, Futures, and Other Derivatives, 9th Edition John C Hull Test Bank for Options, Futures, and Other Derivatives, 9th Edition John C Hull all chapters Digital Instant Download Description Test Bank for Options, Futures, and Other Derivatives, 9th Edition by John C Hull Table of Content 1. Introduction2. Mechanics of Futures Markets3. Hedging Strategies Using Futures4. Interest Rates5. Determination of Forward and Futures Prices6. Interest Rate Futures7. Swaps8. Securitization and the Credit Crisis of 20079. OIS Discounting, Credit Issues, and Funding Costs10. Mechanics of Options Markets11. Properties of Stock Options12. Trading Strategies Involving Options13. Binomial Trees14. Wiener Processes and Ito’s Lemma15. The Black-Scholes-Merton Model16. Employee Stock Options17. Options on Stock Indices and Currencies18. Options on Futures19. Greek Letters20. Volatility Smiles21. Basic Numerical Procedures22. Value at Risk23. Estimating Volatilities and Correlations for Risk Management24. Credit Risk25. Credit Derivatives26. Exotic Options Free Sample Download
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Test Bank for Fundamentals of Information Systems, 9th Edition Ralph M. Stair Test Bank for Fundamentals of Information Systems, 9th Edition Ralph M. Stair all chapters Digital Instant Download Description Test Bank for Fundamentals of Information Systems, 9th Edition by Ralph M. Stair Table of Content 1. An Introduction to Information Systems in Organizations.2. Hardware and Software.3. Database Systems and Big Data.4. Networks and Cloud Computing.5. Electronic Commerce and Enterprise Systems.6. Business Intelligence and Analytics.7. Knowledge Management and Specialized Information Systems.8. Systems Acquisition and Development.9. The Personal and Social Effects of Computers. Free Sample Download
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Test Bank for Project Management A Managerial Approach, 9th Edition Jack R. Meredith Test Bank for Project Management A Managerial Approach, 9th Edition Jack R. Meredith all chapters Digital Instant Download Description Test Bank for Project Management A Managerial Approach, 9th Edition by Jack R. Meredith Table of Content Chapter 1 Projects in Contemporary OrganizationsChapter 2 Strategic Management and Project SelectionChapter 3 The Project ManagerChapter 4 Managing Conflict and the Art of NegotiationChapter 5 The Project in the Organizational StructureChapter 6 Project Activity and Risk PlanningChapter 7 Budgeting: Estimating Costs and RisksChapter 8 SchedulingChapter 9 Resource AllocationChapter 10 Monitoring and Information SystemsChapter 11 Project ControlChapter 12 Project AuditingChapter 13 Project Termination Free Sample Download
