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Test Bank for The Art of Leadership, 5th Edition George Manning Test Bank for The Art of Leadership, 5th Edition George Manning all chapters Digital Instant Download Description Test Bank for The Art of Leadership, 5th Edition by George Manning Table of Content Chapter 1: The Importance of Leadership: Setting the StageChapter 2: The Leadership EquationChapter 3: Leadership Qualities, Characteristics of Followers, and Situational FactorsChapter 4: The Importance of Vision and the Motive to LeadChapter 5: Organizational ClimateChapter 6: Leadership EthicsChapter 7: The Role of Values and Ethics at WorkChapter 8: Leadership AuthorityChapter 9: Empowerment in the Workplace and the Quality ImperativeChapter 10: Effective Leadership and Human RelationsChapter 11: The Team ConceptChapter 12: Human Behavior and the Art of PersuasionChapter 13: The Diversity ChallengeChapter 14: Effective Behavior and How to Assign WorkChapter 15: The Role of PersonalityChapter 16: The Leader as a CoachChapter 17: Helping People through Change and Burnout PreventionChapter 18: Managing PerformanceChapter 19: Professional Performance and Sustaining DisciplineChapter 20: The Road Ahead: Challenge and Charge Free Sample Download
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Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Framework for Marketing Management, 5th Edition by Philip Kotler Table of Content Chapter 1: Defining Marketing for the 21st CenturyChapter 2: Developing Marketing Strategies and PlansChapter 3: Collecting Information and Forecasting DemandChapter 4: Creating Long-term Loyalty RelationshipsChapter 5: Analyzing Consumer MarketsChapter 6: Analyzing Business MarketsChapter 7: Identifying Market Segments and TargetsChapter 8: Creating Brand EquityChapter 9: Crafting the Brand Positioning and Competing EffectivelyChapter 10: Setting Product StrategyChapter 11: Designing and Managing ServicesChapter 12: Developing Pricing Strategies and ProgramsChapter 13: Designing and Managing Integrated Marketing ChannelsChapter 14: Managing Retailing, Wholesaling, and LogisticsChapter 15: Designing and Managing Integrated Marketing CommunicationsChapter 16: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public RelationsChapter 17: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal SellingChapter 18: Managing Marketing in the Global Economy Free Sample Download