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Test Bank for Marketing Management, 15th Edition Philip Kotler Test Bank for Marketing Management, 15th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Marketing Management, 15th Edition by Philip Kotler Table of Content 1. Defining Marketing for the New Realities2. Developing Marketing Strategies and Plans3. Collecting Information and Forecasting Demand4. Conducting Marketing Research5. Creating Long-term Loyalty Relationships6. Analyzing Consumer Markets7. Analyzing Business Markets8. Tapping into Global Markets9. Identifying Market Segments and Targets10. Crafting the Brand Positioning11. Creating Brand Equity12. Meeting Competition and Driving Growth13. Setting Product Strategy14. Designing and Managing Services15. Introducing New Market Offerings16. Developing Pricing Strategies and Programs17. Designing and Managing Integrated Marketing Channels18. Managing Retailing, Wholesaling, and Logistics19. Designing and Managing Integrated Marketing Communications20. Managing Digital Communications: Online, Social Media and Mobile Marketing21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling23. Conducting Marketing Responsibly for Long-Term Success Free Sample Download
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Test Bank for Financial Management Theory and Practice, 15th Edition Eugene F. Brigham Test Bank for Financial Management Theory and Practice, 15th Edition Eugene F. Brigham all chapters Digital Instant Download Description Test Bank for Financial Management Theory and Practice, 15th Edition by Eugene F. Brigham Table of Content 1: An Overview of Financial Management and the Financial Environment.2: Financial Statements, Cash Flow, and Taxes.3: Analysis of Financial Statements.4: Time Value of Money.5: Bonds, Bond Valuation, and Interest Rates.6: Risk and Return.7: Valuation of Stocks and Corporations.8: Financial Options and Applications in Corporate Finance.9: The Cost of Capital.10: Basics of Capital Budgeting: Evaluating Cash Flows.11: Cash Flow Estimation and Risk Analysis.12: Corporate Valuation and Financial Planning.13: Corporate Governance.14: Distributions to Shareholders: Dividends and Repurchases.15: Capital Structure Decisions.16: Supply Chains and Working Capital Management.17: Multinational Financial Management.18: Public and Private Financing: Initial Offerings, Seasoned Offerings, and Investment Banks.19: Lease Financing.20: Hybrid Financing: Preferred Stock, Warrants, and Convertibles.21: Dynamic Capital Structures.22: Mergers and Corporate Control..23: Enterprise Risk Management.24: Bankruptcy, Reorganization, and Liquidation.25: Portfolio Theory and Asset Pricing Models.26: Real Options.27: Web Chapter: Providing and Obtaining Credit.28: Web Chapter: Advanced Issues in Cash Management and Inventory Control.29: Web Chapter: Pension Plan Management.30: Web Chapter: Financial Management in Not-for-Profit Businesses. Free Sample Download
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Solution Manual for Human Resource Management, 15th Edition Robert L. Mathis Solution Manual for Human Resource Management, 15th Edition Robert L. Mathis all chapters Digital Instant Download Description Solution Manual for Human Resource Management, 15th Edition by Robert L. Mathis Table of Content 1. Human Resource Management in Organizations.2. Human Resource Strategy and Planning.3. Equal Employment Opportunity.4. Workforce, Jobs, and Job Analysis.5. Individual/Organization Relations and Retention.6. Recruiting High-Quality Talent.7. Selecting Human Resources.8. Training Human Resources.9. Talent, Careers, and Development.10. Performance Management and Appraisal.11. Total Rewards and Compensation.12. Variable Pay and Executive Compensation.13. Managing Employee Benefits.14. Risk Management and Worker Protection.15. Employee Rights and Responsibilities.16. Union/Management Relations. Free Sample Download
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Solution Manual for International Economics, 15th Edition Robert Carbaugh Solution Manual for International Economics, 15th Edition Robert Carbaugh all chapters Digital Instant Download Description Solution Manual for International Economics, 15th Edition by Robert Carbaugh Table of Content Chapter 1. The International Economy and Globalization.Chapter 2. Foundations of Modern Trade Theory: Comparative Advantage.Chapter 3. Sources of Comparative Advantage.Chapter 4. Tariffs.Chapter 5. Nontariff Trade Barriers.Chapter 6. Trade Regulations and Industrial Policies.Chapter 7. Trade Policies for the Developing Nations.Chapter 8. Regional Trading Arrangements.Chapter 9. International Factor Movements and Multinational Enterprises.Chapter 10. The Balance of Payments.Chapter 11. Foreign Exchange.Chapter 12. Exchange-Rate Determination.Chapter 13. Mechanisms of International Adjustment.Chapter 14. Exchange-Rate Adjustments and the Balance of Payments.Chapter 15. Exchange-Rate Systems and Currency Crises.Chapter 16. Macroeconomic Policy in an Open Economy.Chapter 17. International Banking: Reserves, Debt, and Risk. Free Sample Download
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Solution Manual for Human Resource Management, 15th Edition Gary Dessler Solution Manual for Human Resource Management, 15th Edition Gary Dessler all chapters Digital Instant Download Description Solution Manual for Human Resource Management, 15th Edition by Gary Dessler Table of Content 1. Introduction to Human Resource Management2. Equal Opportunity and the Law3. Human Resource Management Strategy and Analysis4. Job Analysis and the Talent Management Process5. Personnel Planning and Recruiting6. Employee Testing and Selection7. Interviewing Candidates8. Training and Developing Employees9. Performance Management and Appraisal10. Managing Careers and Retention11. Establishing Strategic Pay Plans12. Pay for Performance and Financial Incentives13. Benefits and Services14. Building Positive Employee Relations15. Labor Relations and Collective Bargaining16. Safety, Health, and Risk Management17. Managing Global Human Resources18. Managing Human Resources in Small and Entrepreneurial Firms Free Sample Download
