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Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition George E. Belch Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition George E. Belch all chapters Digital Instant Download Description Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective, 10th Edition by George E. Belch Table of Content Chapter 1: An Introduction to Integrated Marketing CommunicationsChapter 2: The Role of IMC in the Marketing ProcessChapter 3: Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication OrganizationsChapter 4: Perspectives on Consumer BehaviorChapter 5: The Communication ProcessChapter 6: Source, Message, and Channel FactorsChapter 7: Establishing Objectives and Budgeting for the Promotional ProgramChapter 8: Creative Strategy: Planning and DevelopmentChapter 9: Creative Strategy: Implementation and EvaluationChapter 10: Media Planning and StrategyChapter 11: Evaluation of Media: Television and RadioChapter 12: Evaluation of Media: Magazines and NewspapersChapter 13: Support MediaChapter 14: Direct MarketingChapter 15: The Internet: Digital and Social MediaChapter 16: Sales PromotionChapter 17: Public Relations, Publicity, and Corporate AdvertisingChapter 18: Measuring the Effectiveness of the Promotional ProgramChapter 19: International Advertising and PromotionChapter 20: Regulation of Advertising and PromotionChapter 21: Evaluating the Social, Ethical, and Economic Aspects of Advertising and PromotionChapter 22: Personal Selling (online) Free Sample Download
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Test Bank for Entrepreneurship Theory, Process, and Practice, 10th Edition Donald F. Kuratko Test Bank for Entrepreneurship Theory, Process, and Practice, 10th Edition Donald F. Kuratko all chapters Digital Instant Download Description Test Bank for Entrepreneurship Theory, Process, and Practice, 10th Edition by Donald F. Kuratko Table of Content 1. Entrepreneurship. Evolutionary Development–Revolutionary Impact.2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics.3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship.4. Social Entrepreneurship and the Global Environment for Entrepreneurship.5. Innovation: The Creative Pursuit of Ideas.6. Assessment of Entrepreneurial Opportunities.7. Pathways to Entrepreneurial Ventures.8. Sources of Capital for Entrepreneurial Ventures.9. Legal Challenges for Entrepreneurial Ventures.10. Marketing Research for Entrepreneurial Ventures.11. Financial Preparation for Entrepreneurial Ventures.12. Developing an Effective Business Plan.13. Strategic Entrepreneurial Growth.14. Valuation of Entrepreneurial Ventures.15. Harvesting Entrepreneurial Ventures. Free Sample Download
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Test Bank for Business Intelligence and Analytics Systems for Decision Support, 10th Edition Ramesh Sharda Test Bank for Business Intelligence and Analytics Systems for Decision Support, 10th Edition Ramesh Sharda all chapters Digital Instant Download Description Test Bank for Business Intelligence and Analytics: Systems for Decision Support, 10th Edition by Ramesh Sharda Table of Content Chapter 1 An Overview of Business Intelligence, Analytics, and Decision SupportChapter 2 Foundations and Technologies for Decision MakingChapter 3 Data WarehousingChapter 4 Business Reporting, Visual Analytics, and Business Performance ManagementChapter 5 Data MiningChapter 6 Techniques for Predictive ModelingChapter 7 Text Analytics, Text Mining, and Sentiment AnalysisChapter 8 Web Analytics, Web Mining, and Social AnalyticsChapter 9 Model-Based Decision Making: Optimization and Multi- Criteria SystemsChapter 10 Modeling and Analysis: Heuristic Search Methods and SimulationChapter 11 Automated Decision Systems and Expert SystemsChapter 12 Knowledge Management and Collaborative SystemsChapter 13 Big Data and AnalyticsChapter 14 Business Analytics: Emerging Trends and Future Impacts Free Sample Download
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Test Bank for Information Technology for Management, 10th Edition Efraim Turban Test Bank for Information Technology for Management, 10th Edition Efraim Turban all chapters Digital Instant Download Description Test Bank for Information Technology for Management, 10th Edition by Efraim Turban Table of Content Chapter 1: Doing Business in Digital TimesChapter 2: Data Governance and IT Architecture Support Long-Term PerformanceChapter 3: Data Management, Big Data Analytics & Records ManagementChapter 4: Networks for Efficient Operations and SustainabilityChapter 5: CyberSecurity and Risk ManagementChapter 6: Attracting Buyers with Search, Semantic, and Recommendation TechnologyChapter 7: Social Networking, Engagement and Social MetricsChapter 8: Retail, E-commerce and Mobile Commerce TechnologyChapter 9: Effective and Efficient Business FunctionsChapter 10: Strategic Technology and Enterprise SystemsChapter 11: Data Visualization and Geographic Information SystemsChapter 12: IT Strategy and Balanced ScorecardChapter 13: Project Management and SDLCChapter 14: Ethical Risks and Responsibilities of IT Innovations Free Sample Download
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Test Bank for Business Data Networks and Security, 10th Edition Raymond R. Panko Test Bank for Business Data Networks and Security, 10th Edition Raymond R. Panko all chapters Digital Instant Download Description Test Bank for Business Data Networks and Security, 10th Edition by Raymond R. Panko Table of Content Chapter 1: Welcome to the CloudChapter 2: Network StandardsChapter 3: Network SecurityChapter 4: Network and Security ManagementChapter 5: Ethernet (802.3) Switched LANsChapter 6: Wireless LANs IChapter 7: Wireless LANs IIChapter 8: TCP/IP Internetworking IChapter 9: TCP/IP Internetworking IIChapter 10: Wide Area NetworksChapter 11: Networked Applications Free Sample Download
