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Test Bank for Exploring Marketing Research, 10th Edition William G. Zikmund Test Bank for Exploring Marketing Research, 10th Edition William G. Zikmund all chapters Digital Instant Download Description Test Bank for Exploring Marketing Research, 10th Edition by William G. Zikmund Table of Content 1. The Role of Marketing Research.2. Harnessing Big Data into Better Decisions.3. The Marketing Research Process.4. The Human Side of Marketing Research: Organizational and Ethical Issues.5. Problem Definition: The Foundation of Business Research.6. Qualitative Research Tools.7. Secondary Data Research in a Digital Age.8. Survey Research: An Overview.9. Survey Research: Basic Methods of Communication with Respondents10. Observation.11. Experimental Research: An Overview12. Test Markets and Experimental Design13. Measurement14. Attitude Measurement15. Questionnaire Design.16. Sampling Designs and Sampling Procedures.17. Determination of Sample Size: A Review of Statistical Theory18. Fieldwork19. Editing and Coding: Transforming Raw Data into Information20. Basic Data Analysis: Descriptive Statistics21. Univariate Statistical Analysis.22. Bivariate Statistical Analysis: Differences Between Two Variables.23. Bivariate Statistical Analysis: Measures of Association.24. Introducing Multivariate Statistical Analysis25. Communicating Research Results: Research Report, Oral Presentation, and Research Follow-Up Free Sample Download
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Test Bank for Industrial Organizational Psychology: An Applied Approach, 8th Edition Michael G. Aamodt Test Bank for Industrial Organizational Psychology: An Applied Approach, 8th Edition Michael G. Aamodt all chapters Digital Instant Download Description Test Bank for Industrial/Organizational Psychology: An Applied Approach, 8th Edition by Michael G. Aamodt Table of Content 1. Introduction to I/O Psychology.2. Job Analysis and Evaluation.3. Legal Issues in Employee Selection.4. Employee Selection: Recruiting and Interviewing.5. Employee Selection: References and Testing.6. Evaluating Selection Techniques and Decisions.7. Evaluating Employee Performance.8. Designing and Evaluating Training Systems.9. Employee Motivation.10. Employee Satisfaction and Commitment.11. Organizational Communication.12. Leadership.13. Group Behavior, Teams and Conflict.14. Organization Development.15. Stress Management: Dealing with the Demands of Life and Work. Free Sample Download
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Test Bank for Human Resource Management, 14th Edition R. Wayne Mondy Test Bank for Human Resource Management, 14th Edition R. Wayne Mondy all chapters Digital Instant Download Description Test Bank for Human Resource Management, 14th Edition by R. Wayne Mondy Table of Content 1. Human Resource Management: An Overview2. Business Ethics and Corporate Social Responsibility3. Equal Employment Opportunity, Affirmative Action, and Workforce Diversity4. Strategic Planning, Human Resource Planning, and Job Analysis5. Recruitment6. Selection7. Performance Management and Appraisal8. Training and Development9. Direct Financial Compensation (Core Compensation)10. Indirect Financial Compensation (Employee Benefits)11. Labor Unions and Collective Bargaining12. Internal Employee Relations13. Employee Safety, Health, and Wellness14. Global Human Resource Management Free Sample Download
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Test Bank for Fundamentals of Management, 10th Edition Stephen P. Robbins Test Bank for Fundamentals of Management, 10th Edition Stephen P. Robbins all chapters Digital Instant Download Description Test Bank for Fundamentals of Management, 10th Edition by Stephen P. Robbins Table of Content 1. Managers and ManagementModule: History Module: A Brief History of Management’s Roots2. The Management Environment3. Integrative Managerial Issues4. Foundations of Decision MakingModule: Quantitative Module: Quantitative Decision-Making Aids5. Foundations of Planning6. Organizational Structure and Design7. Managing Human ResourcesModule: Career Module: Building Your Career8. Managing Change and Innovation9. Foundations of Individual Behavior10. Understanding Groups and Managing Work Teams11. Motivating and Rewarding Employees12. Leadership and Trust13. Managing Communication and Information14. Foundations of Control15. Operations ManagementModule: Entrepreneurship Module: Managing Entrepreneurial Ventures Free Sample Download
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Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler Test Bank for Framework for Marketing Management, 5th Edition Philip Kotler all chapters Digital Instant Download Description Test Bank for Framework for Marketing Management, 5th Edition by Philip Kotler Table of Content Chapter 1: Defining Marketing for the 21st CenturyChapter 2: Developing Marketing Strategies and PlansChapter 3: Collecting Information and Forecasting DemandChapter 4: Creating Long-term Loyalty RelationshipsChapter 5: Analyzing Consumer MarketsChapter 6: Analyzing Business MarketsChapter 7: Identifying Market Segments and TargetsChapter 8: Creating Brand EquityChapter 9: Crafting the Brand Positioning and Competing EffectivelyChapter 10: Setting Product StrategyChapter 11: Designing and Managing ServicesChapter 12: Developing Pricing Strategies and ProgramsChapter 13: Designing and Managing Integrated Marketing ChannelsChapter 14: Managing Retailing, Wholesaling, and LogisticsChapter 15: Designing and Managing Integrated Marketing CommunicationsChapter 16: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public RelationsChapter 17: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal SellingChapter 18: Managing Marketing in the Global Economy Free Sample Download
