Test Bank for Strategic Market Management, 12th Edition Aaker
Complete Test Bank for Strategic Market Management, 12th Edition by David A. Aaker, Christine Moorman ; ISBN13: 9781119802792. (Full Chapters included Chapter 1 to 17)… Chapter 1. Strategic Market Management–An Introduction and Overview. Chapter 2. Environmental Analysis. Chapter 3. Customer Analysis. Chapter 4. Competitor Analysis. Chapter 5. From Strategic Market Analysis to Marketing Strategy. Chapter 6. Creating Advantage: Customer Value Leadership. Chapter 7. Building and Managing Customer Relationships. Chapter 8. Creating Valuable Customers. Chapter 9. Creating Strong Brands. Chapter 10. Strategic Brand Management. Chapter 11. The Growth Imperative. Chapter 12. Full-Spectrum Innovation. Chapter 13. Evaluating Growth Options. Chapter 14. Managing Global Strategies. Chapter 15. Managing the Business and Brand Portfolio. Chapter 16. Harnessing the Organization. Chapter 17. How Marketing Activities Create Value for Companies.
Test Bank for Strategic Market Management, 12th Edition Aaker
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