test bank for Principles of Marketing 7th Australian Edition by Gary Armstrong

name：TEST BANK for Principles of Marketing 7th Australian Edition by Gary Armstrong Edition：7th Australian Edition author：by Gary Armstrong ISBN： 9781488611841, 148861184X type：Test bank /题库 format：word/zip All chapter include 完整打包下载 Table of Contents Part 1 Defining Marketing and the marketing process 1 Marketing: Creating and capturing customer value 2 Company and Marketing Strategy: Partnering to build customer engagement, value and relationships Part 2 Understanding the marketplace and consumers 3 The marketplace and customers: Analysing the Environment 4 Marketing analytics: Gaining customer insights 5 Buyer behaviour: Understanding consumer and Business buyers Part 3 Designing a customer-driven strategy and mix 6 Customer-driven marketing strategy: Creating value for target customers 7 Products, services and brands: Offering customer value 8 New products: Developing and Managing innovation 9 Pricing: Capturing customer value 10 Placement: Customer value fulfilment 11 Communicating customer value: Advertising and public relations 12 Personal selling and sales promotion: Creating value in relationships 13 Direct and digital marketing: Interactivity and fulfillment Part 4 Extending marketing 14 Sustainable marketing: Social responsibility, ethics and legal compliance Cover + Preview Relevant solution manual for Principles of Marketing 7th Australian Edition by Gary Armstrong