Test bank for Principles of Marketing 15th Global Edition by Gary Armstrong

name：test bank for Principles of Marketing 15th Global Edition by Gary Armstrong Edition： 15th Global Edition author：Gary Armstrong, Philip T. Kotler ISBN：9780273787907 type：TEST BANK format：word/zip All chapter include Learn how to create value and gain loyal custOMers. Today’s Marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental Marketing information in a comprehensive format, organized around an innovative customer-value framework. Cover + Preview