Edition：16 Global Edition
author：Philip Kotler, Kevin Keller
ISBN：ISBN-10 : 1292404817
ISBN-13 : 9781292404813
All chapter include
Thegold standard for today’s marketing management student
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.