Test bank for Marketing Management 16 Global Edition by Philip Kotler

name：test bank for Marketing Management 16 Global Edition by Philip Kotler Edition：16 Global Edition author：Philip Kotler, Kevin Keller ISBN：ISBN-10 ‏ : ‎ 1292404817 ISBN-13 ‏ : ‎ 9781292404813 type：TEST BANK format：word/zip All chapter include Thegold standard for today’s Marketing Management student The world of Marketing is changing every day ― and in order for students tohave a cOMpetitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing Management texts out there. Cover + Preview