Test bank for Marketing: An Introduction 14th Edition by Gary Armstrong

name：test bank for Marketing: An Introduction 14th Edition by Gary Armstrong Edition：14th Edition author：Gary Armstrong, Philip Kotler ISBN：9780135286487 type：TEST BANK format：word/zip All chapter include An introduction to Marketing using a practical and engaging approach Marketing: An Introduction shows students how custOMer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Cover + Preview