test bank for Marketing 12th Edition by Charles W. Lamb

简介 标题：TEST BANK for Marketing 12th Edition by Charles W. Lamb 版本：12th Edition 作者：by Charles W. Lamb ISBN：978-1111821647 ISBN-10: 111182164X 类型：Test bank /题库 格式：word/zip All chapter include 完整打包下载 Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in Business decisions. Core topics include the Social Marketing phenomenon, Entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world. 封面+预览