Test bank for Marketing Research 7th Edition by Alvin C. Burns

name：TEST BANK for Marketing Research 7th Edition by Alvin C. Burns Edition：7th Edition author：Alvin C. Burns, Ronald F. Bush ISBN：ISBN-13: 978-0133074673 ISBN-10: 9780133074673 type：Test bank format：word/zip All chapter include Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. Cover + Preview