test bank for Contemporary Advertising and Integrated Marketing Communications 15th edition by William F Arens

introduction name：TEST BANK for Contemporary Advertising and Integrated Marketing Communications 15th Edition Edition：15th edition author：by William F Arens ISBN：978-1259548154 ISBN-10: 1259548155 type：Test bank /题库 format：word/zip All chapter include 完整打包下载 Taking a comprehensive view of the industry, this text presents Advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.” Cover + Preview