author：by Jeffrey M. Perloff
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market-leading text, Microeconomics presents economic theory in the context of real, data¿-driven examples, and then develops your intuition through hallmark Solved Problems. The text places emphasis on modern theories–such as industrial organization theory, game theory, and transaction cost theory–that are useful in analyzing actual markets, while a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 8th Edition has been substantially updated with new or revised real-world examples, applications, and problems so that you gain a practical perspective, seeing how models connect to real-¿world decisions being made in today’s firms and policy debates.