Edition：8th Global Edition
author：Alvin C. Burns; Ann Veeck; Ronald F. Bush
type：Instructor’s Resource Manual/课后习题答案
All chapter include 完整打包下载
the 8th Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data.