Solution manual for Marketing Management: The Big Picture 1st Edition by Christie L. Nordhielm

name：SOLUTION MANUAL for Marketing Management: The Big Picture 1st Edition by Christie L. Nordhielm Edition：1st Edition author：by Christie L. Nordhielm, Marta Dapena-Baron ISBN：ISBN-13: 978-1118014554 ISBN-10: 9781118014554 type：solution manual format：word/zip All chapter include Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text’s 14 modules encourages unity of purpose that results in efficient decision making. Throughout the text, the authors provide a set of materials that will enable students to attack marketing problems by utilizing an integrated framework and associated tools designed to help them analyze, prioritize, and then solve these problems. The simplicity of the Big Picture Framework enables students to “practice” outside the classroom as well– finding themselves evaluating marketing problems they encounter in their daily lives through the lens of the Big Picture framework. Properly applied, the framework allows students to reduce the uncertainty associated with marketing decisions, and increase their ability to generate a wider range of solutions to the specific problem. Perhaps more importantly, the framework enables the marketer to assess decisions on an ongoing basis, thereby engaging in a process of continuous evaluation and learning. Cover + Preview Relevant Test bank for Marketing Management: The Big Picture 1st Edition by Christie L. Nordhielm