Name: | Marketing 4th Edition Hunt TEST BANK | |
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Format: | Word /pdf Zip/All chapter include | |
price: | 25$USD | |
Download: | Click online customer to buy |
Download Original Test Bank for Marketing, 4th Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1265271089, ISBN13: 9781265271084
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research and Analytics
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Chapter 8: Promotional Strategies
Chapter 9: Personal Selling
Chapter 10: Supply Chain and Logistics Management
Chapter 11: Pricing
Chapter 12: Retailing
Chapter 13: Digital and Social Media Marketing
Chapter 14: Branding
Chapter 15: Customer Relationship Management
Chapter 16: Social Responsibility and Sustainability