Test bank for Essentials of Marketing Research 5th Edition by Joseph Hair

name：TEST BANK for Essentials of Marketing Research 5th Edition by Joseph Hair Edition：5th Edition author：by Joseph Hair, David Ortinau , Dana E. Harrison ISBN：ISBN-13: 9781260511857 ISBN-10: 1260511855 type：Test bank format：word/zip All chapter include Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve Business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Cover + Preview